In this training, Eric Moore of Insight Edge discusses trends related to the consumer electronics industry. Moore focuses on over-hyped 3D televisions and the very real appeal of tablet computers.
Watch this 7 minute training video here. Not a part of LocalBroadcastSales.com? It’s free to NHAB members. Just email jordan@nhab.org for your access code.
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Every home, apartment, and commercial space has carpets or flooring, and they’re always wearing down. That means carpet & flooring businesses always have something people need. Here are three ideas to get you started…
Click here for straightforward tactics on pitching flooring advertisers.
Click here for the latest market research on flooring and carpeting.
Click here for digital advertising ideas you can take to your flooring and carpeting clients right now.
Don’t forget, now’s the time to Ask a Question, Win an iPad. Click here to learn more.
New to radio or TV sales? Are you a manager trying to make your new hires more successful?
Get your questions answered by our LocalBroadcastSales panel of experts during a live discussion on Thursday, March 10 at 1pm EDT.
Paul Weyland, Broadcast Sales Guru
Stumped on how to go after hardware stores, retail, or plumbers? Paul has tons of ideas!
Brad LaRock, General Manager, Prophesy Radio Group, Sherman & Waco, TX
Find out why Brad makes all of his new hires Google “Customer Focused Selling” before he does anything else.
Jared Broussard, Nation & Local Sales Manager, WBRZ-TV, Baton Rouge, LA
Amazingly, Jared just hired three new Account Executives. Learn why he prefers hiring attitude over aptitude.
Moderated by Stephen Warley, who will share his insights on how New Hires should sell digital advertising.
All webinars this year are pre-recorded. The scheduled date for a webinar is simply the date on which we will post the webinar to our website—webinars will be posted by 9am on the release date. Members do not need to register or take any other special steps, they just need to login to LBS with their LBS membership, and they can watch at any time, just as with any other training video.
Webinars will always be released on Wednesdays. Members then have 3 days, until the end of business Friday, to post questions directly to the webinar trainer from our website. We’ll provide question instructions with the webinar release email as well, but here’s a brief look. Below the video on the webinar page, there will be an Ask an LBS Expert box like the one pictured:
Members can type questions and submit them as they watch the webinar—submitting a question will not interrupt the video. On the following Monday, the trainer will answer all the questions in a forum created just for that webinar, and when the answers are finished, we’ll send around the link to the forum.
LocalBroadcastSales.com launched their new website Thursday, along with a new structure to training on-demand and webinars.
The site is designed to make better use of all of Local Broadcast Sales’ features. Additions to the site include a brainstorm forum where you can share your sales ideas and start a conversation with the entire LBS community. Ask an LBS Expert, which allows you to submit your sales questions directly to an LBS expert. And lastly, a new look and feel to the website.
On-demand training also looks a bit different in 2011 with all of the training videos separated into five categories: new hires, managers, radio, television and digital.
Webinars will no longer by “live” but immediately available at the time of release. The first webinar of the year will be on January 19th for “new hires.” Paul Weyland will present “New to Radio Sales? 5 Most Important Keys to Selling Radio.”
Lastly, for those who get “forgetful,” Local Broadcast Sales offers and option for email reminders about webinars, sales training and sales ideas. Simply log into your account and click the “Sign up for LBS Sales Reminders” button.
Copywriting: Invest 10 minutes and get better, more effective copy in return.
Making Radio Work
1. What’s a Good Commercial – Radio Copywriting with Dan O’Day
http://www.localbroadcastsales.com/pages/articles-items/3.-whatrsquos-a-good-commercial205.php?p=6
2. Successful Advertising Intersects Human Behavior – Radio Copywriting with Dan O’Day
3. What’s Too Much Copy? – Radio Copywriting with Dan O’Day
Don’t have a LocalBroadcastSales.com account? Email jordan@nhab.org for your access code.
Sales Ideas for Account Executives
1. Niche Verticals: Skiing
http://www.localbroadcastsales.com/pages/articles-items/niche-verticals-skiing646.php
2. Using LinkedIn for Business Development
http://www.localbroadcastsales.com/pages/forumposts.php?topicid=96
10-Minute Training Ideas
Broadcast + Digital
1. Selling the Web with Broadcast – Web Sales Basics with Stephen Warley
2. Tying Mobile to Broadcast – Mobile Advertising with Adam Shapiro
3. Packages – Video Directories with Stephen Warley
http://www.localbroadcastsales.com/pages/articles-items/6.-video-directories-packages567.php
Upcoming Webinars
LBS Broadcast Sales Series
October 6th at 1pm EDT
The Ten Commandments of Video with Al Tompkins
Learn more at:
http://www.localbroadcastsales.com/pages/v2webinarleft.php?targetfun=whatsnextbro
LBS Digital Sales Series
October 12, 2010 at 1pm EDT
Five Effective Methods for Promoting Your Website
Learn more at:
http://www.localbroadcastsales.com/pages/v2webinarleft.php?targetfun=whatsnextdig
Don’t have your Local Broadcast Sales.com access code? Email jordan@nhab.org to get it!
Sales Ideas for Account Executives
1. Niche Verticals: Halloween
http://www.localbroadcastsales.com/pages/articles-items/niche-verticals-halloween644.php
2. Why Hearing “No” from a Client Is a Good Things
http://www.localbroadcastsales.com/pages/forumposts.php?topicid=102
10-Minute Training Ideas
Long-Term Business: Everybody Wins
1. Long-Term Business, Part 1 – Sales 101, Part 2 with Paul Weyland
2. Long-Term Business, Part 2 – Sales 101, Part 2 with Paul Weyland
3. Long-Term Business, Part 3 – Sales 101, Part 2 with Paul Weyland
Upcoming Webinars
LBS Digital Sales Series
September 14, 2010 at 1pm EDT
Creating Web Content That Drives Revenue
Learn more at:
http://www.localbroadcastsales.com/pages/v2webinarleft.php?targetfun=whatsnextdig
LBS Broadcast Sales Series
October 6th at 1pm EDT
The Ten Commandments of Video with Al Tompkins
Learn more at:
http://www.localbroadcastsales.com/pages/v2webinarleft.php?targetfun=whatsnextbro
Have a question or trouble registering for a webinar? Need training suggestions?
Email info@localbroadcastsales.com
Haven’t created a profile on LBS yet?
Contact your state broadcast association for an access code:
http://www.localbroadcastsales.com/pages/lbs-partners.php
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